Beyond the Snapshot: Rediscovering the True Essence of Moments
Join a community that wants to transform the way we capture, curate and connect with life's important moments.
I often think there is this vast audience out there for me to reach and teach. However, the people who need help are closer than I realize. They have a problem, and I’m working on a solution.
The problem is that people aren’t aware of the problem: We are all going about “capturing moments” the wrong way.
If I create a class or workshop, many won’t initially understand what I’m talking about. Despite my years of experience in photography, the world doesn’t need another photographer selling photography classes, LUTS, presets, gear reviews and wisdom. If I share what I know about photography and film, it must be through the lens of solving this problem.
We are obsessed with “capturing” moments on our phones and cameras, but we haven’t thought about how to organize and preserve these moments. We assume the magical photograph does all the work, so we abandon the most important details of these moments.
Who am I trying to reach?
The profitable audience would be other photographers who promise to “capture your story.” Photographers and videographers, often spending significantly on their craft, are primed to invest in the next big idea that differentiates them and gives them a competitive edge. I know this because I’m one of the biggest spenders in this group.
But my goal isn’t to make money; it’s to help people live, capture, and catalog important moments.
I want to wake people up to the idea that capturing a moment is more than snapping a photo. Taking a photo can actually degrade our memory and retention of the moment. The brain offloads the responsibility of collecting details, assuming the image has completed that task.
We are also not truly in the moment when we worry about framing, composition, exposure, and crafting the perfect social media caption. We remove ourselves even further from the moment as we obsess over the number of comments, likes, and other's opinions of our photograph. The depth of the moment vanishes. Our feed has pretty photographs, but none of the important details remain.
Building a Community: More Than Meets the Eye
I want to create a community of individuals awake to the idea that there is more to a moment than meets the eye. This community isn’t anonymous internet users; they are the parents of the students I photograph. They are even the students themselves. They are the people right here in my local community who I can invite for a workshop or lesson. They are the people "right here in River City."
Join me in this journey.
Let’s redefine how we live, capture, and preserve our most precious moments.